Crafting Key Messages: The Heartbeat of a Successful Brand
With brand messaging, if it takes too long to get to the heart of the matter, readers simply move on. Keep it clear, keep it engaging, and watch your brand resonate. Here’s how!
Does Your Brand “Go for the Gold?”
In what ways does your brand stand out from the rest? Are you “going for the gold” to make an emotional connection with your target buyers?
We Can ALL Be Creative
We all can apply creativity to our jobs and to our everyday lives. Creativity is where an idea begins, and who can say where it ends?
Does Your Brand Have Lasting Power?
Successful brands evolve with changes in the marketplace when new technologies, trends, and ways of doing business emerge. Does your brand have that kind of lasting power?
When Opportunity Knocks, Do You Answer?
How does opportunity show up in your life? Do you create opportunity, or do you wait for it to come your way?
