by King Monkey | Oct 14, 2015 | Advertising, Business Development, Kickstarter, Marketing Strategy, Product Development, Traditions, Uncategorized
Holidays are big business, and none are bigger than the “Winter Holidays” of Thanksgiving, Christmas, Hanukkah, Valentine’s Day, St. Patrick’s Day, and others, where in 2014 consumers in the USA (according to the National Retail Federation) spent more than...
by King Monkey | Sep 2, 2015 | Advertising, Digital Media, Influencers, Marketing Strategy, Public Relations, Story Telling, Target Market, Uncategorized
I read this quote today, “Influence may be the highest level of human skills” (author unknown) and it got me thinking about a blog I wrote two summers ago about “Influencer Marketing.” It seems I must have been channeling my younger self as I...
by King Monkey | Oct 11, 2011 | Advertising, Branding, Digital Media, Public Relations
Often when we hear the term “PR,” we mistakenly think about advertising or press releases, items that companies and individuals use to send information. And, certainly those things are important components of any good PR effort. But PR is so much more. PR is a...