All Assumptions Are Not Created Equal

We’re all guilty of assuming. After all, assumptions based on life experiences and common sense can help us to anticipate and be proactive, rather than reactive. But taking things for granted all of the time, even when we should know better, is where we can get into...

HDSA “Celebration of HOPE Gala 2014” October 17

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from...

When Brand Expectations Aren’t Met

Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of...

HDSA “Celebration of HOPE Gala 2014” October 17

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from...