by King Monkey | Oct 3, 2012 | Uncategorized
With presidential and local campaigns in high gear, I got to thinking about how heavily these campaigns rely on public relations. After all, winning an election is as much about public perception as it is about policy and decision-making. So who do you think, so far,...
by King Monkey | Apr 10, 2012 | Uncategorized
Back in 1600, when Shakespeare penned Juliet’s now-famous line “What’s in a name? That which we call a rose by any other name would smell as sweet,” I doubt he ever imagined it would be used in a 2012 business blog about “branding.” But here it is. And with my...
by King Monkey | Mar 28, 2012 | Uncategorized
[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small...
by King Monkey | Mar 21, 2012 | Uncategorized
[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or...
by King Monkey | Dec 20, 2011 | Uncategorized
WOW! 10,000 followers and counting on Facebook, Twitter, LinkedIn . . . 50,000 likes! It’s fantastic, right? But what does it all mean? How can you leverage your followers/social media community effectively? How do you get action, results? I recently asked my social...
