The Staying Power and Flexibility of Social Media

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small...

Social Media: Not Just Another Sales Pitch

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or...

Proactive Planning: Your Formula for Success

Learn from the past. Apply lessons in the present. Create a better future by looking six, 12, 18 months ahead. The above seems like a good formula for success—a no-brainer, really—whether you’re talking strategic marketing, engineering a project, building better...

With a Clean Slate, Anything’s Possible

Maybe it’s because I spent time over the holidays in Alaska, marveling at the wonders Mother Nature has to offer, or back here in California skiing in the mountains, refreshing mind, body, and spirit—whatever it is, I am looking at 2012 with a feeling of renewed...