If you are unable to access the site or find the information you need, or for any other questions or concerns, please contact us at 619.663.9828 or [email protected] and we will be happy to assist you. We apologize for any inconvenience. Check the ADA Accessibility Statement.

Call Us:

619.663.9828

Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

Return To All Posts

Keeping up the Momentum

Business success is as much about timing as it is about having good ideas and working hard. In my “world” timing encompasses things like pace and execution, of knowing when to “hold ‘em and when to fold ‘em” as Kenny Rogers would say. Most of us—at least those of us NOT in retail—try to take…

Learn More

What’s A Start Up to Do these Days?

Not so long ago, if you had a great idea for a business, some personal initiative, and the willingness to work hard, you could usually find accessible dollars and/or investing partners who could set you on your feet and on the path to success. These days, with the economy still lackluster on the heels of…

Learn More

The Butterfly Effect and Growing the Economy

The key to jumpstarting our sluggish economy isn’t to bury the competition. The key is to recognize there’s enough business and opportunity to go around for everyone. We just need to create it. And once everyone gets involved in the recovery and has a stake in the outcome, we all win—us, our competitors, customers, and…

Learn More

Life on the Road: How this Entrepreneur Manages Business from the Road

I actually find myself breathing heavy as I begin to write this blog. Could it be stress and anticipation as I slip into “trip preparation mode” and my mind starts going a million miles an hour trying to think of all the possibilities, all the eventualities, all of the contingencies I need in place for…

Learn More

Finding Balance

Some days, the work never seems to end. You’re going 100 miles per hour and getting nowhere, trapped in a whirlwind of activity. Other days, idle time leads to pacing, anxiety, and lack of focus—there must be something I could be doing! You find it hard to relax, to take advantage of downtime. How can…

Learn More

Summer-Friendly Routine Does a Body (and Your Business) Good

There’s something energizing and renewing about the long daylight hours of summer. Sure, if you were among the unfortunate millions in the mid-Atlantic recently basting in the blazing sun as utility crews worked to restore electricity and air conditioning, you may think otherwise. But I know for me that come the long days of June,…

Learn More

Leveraging the True Power of Relationships

In an ideal world, success would be determined by what you know and how hard you were willing to apply that knowledge to solving problems, innovating, and making a difference in the lives of others. Of course, we live in a world of people, so life doesn’t always unfold in ideal ways. With people come…

Learn More

In Search of the Perfect Marketing Touch

In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over who gets to buy the bananas and…

Learn More

Pennywise, Pound Foolish

Everyone likes to get a bargain, whether it’s on a big ticket item such as a new car, a great cut of meat, or some knick-knack at a rummage sale across town. But when does getting a great deal begin to back fire on you? Do you ever reach a point of diminishing returns? I…

Learn More

Know When to Hold ‘Em, Know When to Fold ‘Em

We’ve all had those projects/business ventures that just don’t feel “right” from the start. They seem to make sense at conception—they may even get us jazzed—but once they get underway, the momentum just sort of fizzles. For every one step forward, you seem to take two steps back; for every one hour billed, you seem…

Learn More

Branding: If It Looks Like a Duck, Swims Like a Duck . . .

Back in 1600, when Shakespeare penned Juliet’s now-famous line “What’s in a name? That which we call a rose by any other name would smell as sweet,” I doubt he ever imagined it would be used in a 2012 business blog about “branding.” But here it is. And with my sincere apologies to The Great…

Learn More

Know Thy Strengths

Entrepreneurs are quite often the prototypical “last man (or woman) standing.” We’re the first to arrive for work, the last to go home, and we’re never really off the clock. We think we can do it all—from CEO to Sales Director to Marketing Guru to Maintenance Worker—and we often feel we must, either out of…

Learn More