Will The Real You Stand Up?

When you were little, I’m sure a parent, teacher, or other authority figure in your life, at one time or another, told you “Honesty is the best policy.” The words might seem trite now, the sentiments a little corny, but give them another read while...

Content Is King . . . And Other Radical Views

“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of...

Social Media: Not Just Another Sales Pitch

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or...