Back At It

It’s post-Labor Day, which means it’s time to put the summer vacation plans in the rear mirror and look ahead to Fall and beyond. For many of us, it also means it’s time to “get back at it” school-wise, business-wise and even career-wise after the summer doldrums,...

The Business Development Funnel

Are you operating at your full sales potential? Business Development is all about identifying the right target audience for your product or service and building strong relationships to understand and meet client needs. In Business Development parlance, we know this as...

What Makes Your Brand Unique?

What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t,...