You Can’t Spell Relationships without R-E-A-L

When you talk to others, do you fully engage? Do they? I was watching a discussion panel the other night on TV. It became readily apparent that the talking heads really weren’t listening to one another. Each was simply waiting for a moment of quiet as the cue for when...

Designer E-Marketing, Anyone?

I am sometimes amazed by the contents of my email inbox, particularly tailor-made messages and offers designed just for me. Of course, as a marketer and entrepreneur in this digital age, I shouldn’t really be that surprised. I get it. Opt-in lists, segmentation,...

Inbound Marketing: It All Adds Up

“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur,...