INSIGHTS: KNOWLEDGE IS POWER.
The Monkey Nation Is 32,034 Subscribers Strong!
You Make the Call (to Action)
Without obvious next steps or calls to action, sales messages often fall flat.
It Is All About Who They Know
What if I told you that you could market your product or service to a handful of key individuals and be just as successful, if not more so, as you would casting a wider net to reach a bigger audience? Would you think, “Paul’s been spending too much time on the...
Content Still Matters
The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying...
Communication: Ain’t Nothing Like the Real Thing
Communication, by its very nature, is a two way street. Someone speaks and someone listens—well, hopefully someone listens—and then someone speaks again; or someone writes and someone responds, and so on. People also communicate non-verbally. A gesture here and a wink...
The Ripple Effect
If, like me, you've been skimming the headlines recently (online, of course) and ducking the constant barrage of what’s happening where and when—from the Trayvon Martin case and the Edward Snowden stare down, to D.C. politics as usual and the birth of a future...
You Don’t Have to Go It Alone
While the lone wolf, silent hero is certainly popular in movies, books, and TV these days, when it comes to real life few of us truly “go it alone.” Instead, we rely on networks of friends, family, co-workers—you name it—when the going is good and especially when the...
A “Work” in Progress
This past long holiday weekend, I couldn't help but contemplate the state of workplace America, especially as I strolled the beach, smartphone in one hand, sunscreen in the other, and visions of the next great volleyball match dancing in my head. Independence Day fell...
Just the Facts . . . and the Feelings
The Fourth of July is upon us. Without question, that means it’s time for baseball, barbeques, family and friend get-togethers, fireworks, parades . . . and for yours truly as much beach volleyball as these aging (ahem!) bones and muscles can stand. I like to think...
A Busy June — The Month That Was
As shout out to all who attended, organized, or otherwise participated in these fantastic events during the month of June. A good time was had by all!
Time for an Attitude Adjustment?
Catching the news these days (and it’s tough not to, between 24 x 7 cable news networks and ever-present Internet news feeds), it’s clear a lot of the newsmakers out there could use an attitude adjustment. From the stagnation that is Washington DC, to Russian...
2013 San Diego AMA AMY Awards
The entries submission deadline has come and gone, but you can still attend this “kick-ass cocktail kickoff and awards show” June 26, 2013 at the House of Blues, 1055 Fifth Avenue, Downtown, San Diego 92101. The 2013 San Diego AMA American Marketer of the Year (AMY)...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
