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Is Hard Work the Key to Success?
Experience shows that hard work alone isn’t always enough for success. Explore why talent, strategy, and smart efforts are crucial to achieving your personal and professional goals.
Whether You Win an Award or Not, the Journey is Worth It
It’s award season in the American entertainment industry. You can barely get through a news cycle without hearing about this actress, that producer, or some pop star talking about his or her craft and how simply being nominated for an award is an honor. NOTE: for...
What Can You Do in 2020 to Make the New Year Your Best Yet?
I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and...
Holiday Spending: It’s Not Just for Retailers
December is here, which means the holiday gift giving season is upon us. Retailers big and small have stocked their physical and virtual shelves with all sorts of goodies, gadgets, and other temptations for consumers, and all retail marketing is focused on one thing:...
How Gratitude is Good for Your Business
Time flies when you’re having fun, which means summer has come and gone and the holiday season has snuck up on us once again. Thanksgiving is next week, and then we’re on to Hanukkah, Christmas, Kwanzaa, and other winter holidays before we hit the homestretch toward...
Google Analytics: What’s In it for Me and My Website?
Ask any web developer or web marketer whether Google Analytics is important and you’re likely to get similar replies—something along the lines of “it’s important” or “you should do it” or “you need to have the data.” But as the owner or marketing leader for your...
Making the Case for Brand Consistency
In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous...
Online Reviews: Are They for Real?
When you read a review online do you really, really know for whence it came? Whether it’s a 5-star review or a negative Nancy (or Norm), can you rely on its veracity? After reading a recent Wall Street Journal article, I’m not so sure. In Have Online Reviews Lost All...
In the Brand Multi-Verse, Your Story is What Makes You Stand Out from the Crowd
Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
Hanging with the Junes in July: News from Monkeyz Nation!
It’s been a while since this King Monkey has checked in with an update on all things monkeyz-related. How have you been? I’ve been great, family’s been great, and business has been great. How lucky am I? First things first, just as Monkeyz Nation continues to grow,...
What to Expect of Influencer Marketing in 2019
Message from the King Monkey about Influencer Marketing Influencer marketing is when a brand leverages influencers—celebrities, well-known experts/authorities, target audience peers with large social media followings, bloggers, reviewers, and others—in its field or...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
