Most websites serve as online showcases—virtual brochures detailing products and services offered, highlighting key members of company teams, and providing a platform for some sort of e-commerce. While that’s all well and good, business owners and marketers know deep down that their websites could (and should) be doing so much more, just as their competitors are doing.
YOUR BOM AUTHORITATIVE GUIDE
Barrel O’Monkeyz offers this authoritative guide to make it easy for you to access insight on website development. With this guide, we’ve already done a lot of the work for you, linking you to our top blogs on topics related to this subject and more.
- What’s the best way to attract visitors to your website, convert leads, close deals, and delight your customers so they become eager promoters of your business?
Generally, people visit your website because they already have a relationship with your brand and are looking for specific information such as a phone number, fax, email, downloadable form, or they want to buy a product from you or arrange a service.
But the real sweet spot for websites—and the area business owners and marketers need to pay particular attention to—are those website visitors seeking specific content because they recognize your brand/business as a leading expert in that particular area. If you’re not doing all you can to deliver valuable content to these visitors on a frequent basis, you’re missing out on numerous opportunities to grow a community of lasting, loyal customers and fans around your brand.
- What are you doing on your website to capture hearts and minds of visitors in those precious few seconds you’ve been given to make an impression?
The success of inbound marketing depends on the presence of a highly-functional website that offers valuable content and a great user experience. Your website anchors your online presence and is the hub around which all of your Inbound Marketing efforts revolve.
Your website is the center of your inbound marketing universe. Most strangers learn about your brand through keyword search and blog and social media content. They visit your website where they begin to view you as the leader in your space because you provide valuable content they can’t get anywhere else.
- Do your clients react positively to your brand message by saying, “This is the person/product/company for me.”
- Are you constantly having to rework or reposition your brand to the marketplace?
TAKE THE NEXT STEP
Let Barrel O’ Monkeyz provide a free assessment of your current website and/or inbound marketing strategy to help you answer the question, “Is my website set-up for success?”
You can also check out Barrel O’Monkeyz white papers on a range of topics, from inbound marketing and website development, to digital marketing, brand development, and design. Each white paper is full of ideas and steps you need to take to turn your ideas into reality.
LET’S GET CREATIVE
Barrel O’Monkeyz is a San Diego-based strategic marketing agency specializing in Sports and Active Lifestyle markets. We serve as a seasoned, outsourced marketing team for companies looking to ramp up sales and launch new products. Our barrel is full of talent and creative arms ready to prove we don’t just monkey around!