Blog
Leveraging the True Power of Relationships
In an ideal world, success would be determined by what you know and how hard you were willing to apply that knowledge to solving problems, innovating, and making a difference in the lives of others. Of course, we live in a world of people, so life doesn’t always...
Appeal to Their Senses
We take for granted that students learn in different ways. Some are visual learners. For them seeing is believing. Some are more inclined to reading. They get their information through words. Some require more hands-on activities, while for others that’s no so...
In Search of the Perfect Marketing Touch
In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over...
Pennywise, Pound Foolish
Everyone likes to get a bargain, whether it’s on a big ticket item such as a new car, a great cut of meat, or some knick-knack at a rummage sale across town. But when does getting a great deal begin to back fire on you? Do you ever reach a point of diminishing...
Know When to Hold ‘Em, Know When to Fold ‘Em
We’ve all had those projects/business ventures that just don’t feel “right” from the start. They seem to make sense at conception—they may even get us jazzed—but once they get underway, the momentum just sort of fizzles. For every one step forward, you seem to take...
Win By Being the Best You Can Be
REVENGE. It sure makes for great movie fodder. After all, what can be better than Ricardo Montalbán (as Khan Noonien Singh in Star Trek II) purring “Revenge is a dish best served cold” to Kirk and crew as the faltering Enterprise faces near-certain doom? Good stuff...
Branding: If It Looks Like a Duck, Swims Like a Duck . . .
Back in 1600, when Shakespeare penned Juliet’s now-famous line “What's in a name? That which we call a rose by any other name would smell as sweet,” I doubt he ever imagined it would be used in a 2012 business blog about “branding.” But here it is. And with my sincere...
Paul’s “Theory of Creativity”
Creativity is amazing. Seemingly out of thin air, creative types produce great works of art and literature, they innovate with architecture, technology, medicine, song. If you can name it, chances are there was a creative person behind it. You think Albert Einstein...
The Staying Power and Flexibility of Social Media
[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small...
Social Media: Not Just Another Sales Pitch
[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or...
Whether it’s Marketing or Medicine, One Size Does Not Fit All!
I hurt my back recently and the outpouring of support from friends, family, and colleagues has been amazing. THANK YOU everyone for your well wishes and your empathy. At times like these, I often like to step back and see if there’s some underlying message I only have...
Know Thy Strengths
Entrepreneurs are quite often the prototypical “last man (or woman) standing.” We’re the first to arrive for work, the last to go home, and we’re never really off the clock. We think we can do it all—from CEO to Sales Director to Marketing Guru to Maintenance...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
