Blog
Social Entrepreneurs: If It’s Broke, Let’s Fix It
While politicians continue to dither and our government seems determined to remain stuck in a rut of its own making, luckily there’s a new type of entrepreneur stepping forward in this country and around the world, showing us that we CAN make a difference in big ways...
Where Have All the Leaders Gone?
Have you been watching the continuing dysfunction in Washington, DC? It’s hard not to. We’re peppered with “he said/she said” style reports, political gamesmanship, opinionated pundits, and so on via 24x7 news coverage and bloggers occupying practically every stop...
The Two Hungers and Your Personal Brand
We’re all pretty much attuned to the notion of company brands and positioning, and to a certain extent, we've all heard about personal branding—which has become especially important these days with the pervasiveness of online and social media activities. Whether we've...
It’s All About the Customer, Not Just What You’re Selling
As the Federal shutdown, slim down, or whatever you want to call it starts week number two, I just had to take a step back and wonder if the politicians in Washington D.C. (and locally, for that matter) really have any notion of the wants, needs, and desires of us...
Entrepreneurs WANTED! – Making Innovation Profitable
There’s a simple business axiom on which I think we all can agree: “If you can’t turn a profit, you really don’t have a business and you won’t stay around very long.” This doesn’t mean you have to turn a profit day one—few businesses do, and even the IRS assumes most...
Networking: A Give and Take Proposition
It’s official—as of September 22 at 4:44 pm ET (the autumnal equinox) summer is over. Now it’s time to get back to work after July and August vacations and make a last dash toward year’s end before the holidays hit. It’s also time to think about reconnecting with...
Innovation Alone No Guarantee of Success
Just because something is innovative, does that mean commercial success is assured? If you listen to most politicians, you’d think the answer is “yes.” Innovation is good, they tell us. Innovation is what drives the American economy, makes us different, makes us want...
It Does No Good to Over Promise
We've all been there: buyer’s remorse. What looked so good in the store, on the lot, or on the Web site, doesn't look so good now that I've got it home or in the office. What was I thinking? Chances are I wasn't . . . and if you find yourself in a similar pickle, that...
Planning Away Procrastination
It took me at least four attempts to start writing this blog. I kid you not. It’s not that I didn’t want to write the blog, or that I didn’t have anything to say. (I rarely have nothing to say!) Rather, every time I pressed my finger tips to keyboard, something else...
Keeping It All in Balance
Where has the summer gone? Hopefully, the summer months have been treating you well and you’ve been able to balance a bit of play time with work time. But with Labor Day just around the corner, it’s back to school and back to work . . . and a whole new sort of...
It Is All About Who They Know
What if I told you that you could market your product or service to a handful of key individuals and be just as successful, if not more so, as you would casting a wider net to reach a bigger audience? Would you think, “Paul’s been spending too much time on the...
Content Still Matters
The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
