Every brand—personal or business—deserves a spotlight. And when it comes to professional visibility, LinkedIn is one of the most powerful platforms available. Whether you’re a solo entrepreneur, a growing startup, or an established business looking to expand your reach, LinkedIn offers a unique space to connect, engage, and convert.
Here are some tips from the Barrel O’Monkeyz team on how to get started with the basics of using LinkedIn for promotion.
Start with a Strong Profile
Your LinkedIn profile is your digital footprint. It’s often the first impression people get of you or your business, so make it count.
- Professional Photo: Use a high-quality headshot or brand logo.
- Headline That Hooks: Go beyond your job title. Include what you do and who you help.
- About Section: Tell your story. Highlight your mission, values, and what sets you apart from others.
- Experience & Skills: Showcase your expertise with clear, relevant details.
If you’re promoting a business, make sure your company page is equally polished—with a compelling description, branded visuals, and consistent updates.
Share Valuable Content
LinkedIn isn’t just a resume repository—it’s a content-driven platform. Sharing thoughtful, relevant posts helps build credibility and keeps your audience engaged.
- Post Regularly: Aim for 2 to 3 posts per week to stay visible.
- Mix It Up: Share articles, behind-the-scenes updates, client wins, industry insights, and personal reflections.
- Use Visuals: Images, videos, and infographics grab attention in the feed.
- Add Value: Focus on solving problems, answering questions, or sparking conversation.
At Barrel O’Monkeyz, we help clients craft content calendars that align with their brand voice and business goals—so every post serves a purpose.
Engage with Your Network
LinkedIn is a two-way street. The more you engage, the more visibility you gain.
- Comment Thoughtfully: Add insights to others’ posts to build relationships.
- Respond to Comments: Keep the conversation going on your own posts.
- Tag Strategically: Mention collaborators, clients, or team members to expand reach.
- Use Hashtags: Stick to 3 to 5 relevant hashtags to improve discoverability.
Remember, engagement isn’t just about algorithms—it’s about building trust and community.
Promote Your Product or Service (Without Being Pushy)
LinkedIn users appreciate authenticity. Instead of hard-selling, focus on …
- Case Studies: Share real results from happy clients.
- Testimonials: Highlight positive feedback and endorsements.
- Behind-the-Scenes: Show your process, team, or product development journey.
- Announcements: Launches, events, and milestones are great opportunities to promote.
We often advise clients to use the 80/20 rule: 80% value-driven content, 20% promotional. It keeps your audience engaged without overwhelming them.
Optimize for Search and Discovery
LinkedIn’s search function is powerful. Make sure your profile and posts are optimized to be found.
- Keywords: Use relevant terms in your headline, summary, and job descriptions.
- Custom URL: Claim a personalized LinkedIn URL for easier sharing.
- Featured Section: Use LinkedIn’s Featured section to showcase your top posts, offers, or links near the top of your profile. It’s a great way to keep your most important content front and center.
These small tweaks can make a big difference in how easily people find and connect with you.
Ready to Take Your LinkedIn Strategy to the Next Level?
LinkedIn is more than a digital resume—it’s a dynamic marketing tool. The Barrel O’Monkeyz team helps individuals and businesses unlock their full potential through strategic branding, content creation, and audience engagement.
Let’s Get Started
Whether you’re just starting out or looking to refine your approach, we’re here to guide you every step of the way. The Barrel O’Monkeyz team can help build your LinkedIn presence into a powerful engine for growth. Contact us today by phone or email to schedule a free consultation. Together, we’ll explore your goals, develop a plan, finalize the details, and hit the ground running to turn ideas into action.
