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In Times of Uncertainty, Brands Must Be More than Fair Weather Friends

In Times of Uncertainty, Brands Must Be More than Fair Weather Friends

by King Monkey | Aug 17, 2020 | Branding, Digital Media, Marketing Strategy, Story Telling, Websites

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus...

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