The Staying Power and Flexibility of Social Media

by | Mar 28, 2012 | Uncategorized

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small...

Social Media: Not Just Another Sales Pitch

by | Mar 21, 2012 | Uncategorized

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or...

Know Thy Strengths

by | Mar 7, 2012 | Uncategorized

Entrepreneurs are quite often the prototypical “last man (or woman) standing.” We’re the first to arrive for work, the last to go home, and we’re never really off the clock. We think we can do it all—from CEO to Sales Director to Marketing Guru to Maintenance...

So You Want to Start Your Own Small Business?

by | Feb 28, 2012 | Uncategorized

I am always being approached by friends, colleagues, and sometimes even strangers who are thinking about starting their own small businesses. They want my advice, my insight, a glimpse at whatever “secret sauce” I’ve been cooking that’s allowed me to start-up several...