Shoot to Cure HD!

    Huntington’s Disease Society of America-San Diego is putting on its 12th annual outdoor party “Shoot to Cure HD!” this Saturday, June 15 at Petco Park. Guests are treated to food and drinks from more than 20 of San Diego’s favorite eateries, tickets to...

Bring on the Sunshine

Cap and gown ceremonies, bridal bouquets, and the telltale absence of school busses on the roads tells me it must be summer again . . . or at least we’re getting mighty close. Summer officially arrives on June 21 at 1:04 a.m. EDT, but already the days are long and...

Follow Up Those Leads

I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of...

Placing Value on Feedback

On the heels of last week’s Blog about getting to know your customers better, and getting more comfortable asking them how they learn about, buy, and even use your products or services, I got to thinking “How do I incentivize my customers to give me feedback?”...