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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

Is It Time to Reinvent Your Website?

Is It Time to Reinvent Your Website?

Is your website still working for you—or just taking up space online? Barrel O’Monkeyz can help with a strategic refresh of your digital presence to boost credibility, improve UX, and drive conversions.

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BOM Your Brand Here

Does Your Brand Have Lasting Power?

Successful brands evolve with changes in the marketplace when new technologies, trends, and ways of doing business emerge. Does your brand have that kind of lasting power?

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Here’s How to Design the Right Logo for Your Business

If you’re a graphic designer or in the marketing biz, you’ve probably had a client or two ask, “How difficult can it be to design a logo?”—as though designing a logo is just an afterthought to whatever branding work you’re doing for them. No big deal. Designing a logo—the right logo for your business and…

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Building Your Brand Story, One Step at a Time

Your brand is not just a clever logo, a catchy slogan, and what you say about yourself. Your brand—whether you’re an individual or large corporation—is how you act and behave and are perceived by consumers. It’s a story about you, your business, and your customers—a it’s built on hard work, offering great products and services…

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Brand

Do Your Homework: Brand “Confusion” Can Be Costly

Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you interact with customers. What happens when your…

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brand

Your Evolving Brand: Can it Stand the Test of Time?

Sometimes it’s fun to look back and wonder, what was I doing on this day a year ago, two, three . . . you get the idea. Looking back is a good way to see how or if your thinking has changed or if you’ve made the progress you’d planned on (or not). Perusing the…

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Brands

Winners Stay True to Their Brands

My Oakland Raiders started off their 2016-17 NFL season with a victory, and my LA Dodgers are four games up on the Giants as I write this. All is good (for the moment) in the Paul June sports multi-verse. Yes, I know—they really aren’t “my” teams, but it’s hard to think of them otherwise when…

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BOM Brand Story Telling

Do You Have A Story to Tell?

Labor Day weekend has come and gone. It’s the proverbial marker to end summer and begin fall, though by the calendar (and for those of us in warmer climes) summer has a few more weeks on the dance card. Chances are you got together with friends and family at some point this weekend and probably…

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Branding

Branding: What’s in a name?

I get asked all the time where I came up with the name “Barrel O’Monkeyz.” I’ve always been intrigued by monkeys. They always seem to be having fun. Monkeys make me laugh. And that’s a big part of who I am . . . and the kind of organization I wanted my company to be.…

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Inbound Marketing: It All Adds Up

“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could…

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In the Running: Personal Branding and the Presidency

With just under 17 months to the finish line, the 2016 race for the White House is underway. Hillary Clinton ended months of suspense (insert monkey sarcasm here) by finally making her bid official over the weekend. She joins fellow Democratic hopeful and former Governor of Maryland, Martin O’Malley—plus GOPers Rand Paul and Ted Cruz,…

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The RIGHT to Win! Do you have the Right?

When a pro athlete takes the field—whether it’s Aaron Rogers staring down Darrelle Revis, Giancarlo Stanton facing off against Clayton Kershaw, or Serena Williams or Venus Williams going head to head with another tennis elite—each competitor has both the ability and the expectation of achieving success given the talents and track record he or she…

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