INSIGHTS: KNOWLEDGE IS POWER.
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Target Your Audience
When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.
The Real Deal
As I race around God’s great Earth kissing frogs in the hopes they turn into beautiful princesses, I’m often asked the key to developing and maintaining a healthy network of business colleagues and a pipeline of leads. While there are undoubtedly many ingredients to...
Tips and Techniques for Overcoming “Content Block”
Sometimes ideas just pop into our heads. Intuitively, we seem to know what to say or write about our product or service, or some incredible insight we want to share with the world. The ideas and words come freely, easily, as though they’re on auto-pilot. Then there...
Content Is King . . . And Other Radical Views
“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of...
Leaders Come in Many Shapes and Sizes
I recently blogged about how people learn and/or absorb messages in different ways—some are visual, others prefer content, while still others are auditory or even tactile. This got me to thinking that leading or managing often follows similar patterns, at least in...
Leveraging the True Power of Relationships
In an ideal world, success would be determined by what you know and how hard you were willing to apply that knowledge to solving problems, innovating, and making a difference in the lives of others. Of course, we live in a world of people, so life doesn’t always...
Appeal to Their Senses
We take for granted that students learn in different ways. Some are visual learners. For them seeing is believing. Some are more inclined to reading. They get their information through words. Some require more hands-on activities, while for others that’s no so...
In Search of the Perfect Marketing Touch
In my end-all, be-all of monkey sales dreams, the ideal transaction would go something like this: I grow a great crop of bananas; I tell my fellow monkeys how awesome the bananas taste and how good they are for them; and then my monkey “prospects” literally fight over...
Pennywise, Pound Foolish
Everyone likes to get a bargain, whether it’s on a big ticket item such as a new car, a great cut of meat, or some knick-knack at a rummage sale across town. But when does getting a great deal begin to back fire on you? Do you ever reach a point of diminishing...
Know When to Hold ‘Em, Know When to Fold ‘Em
We’ve all had those projects/business ventures that just don’t feel “right” from the start. They seem to make sense at conception—they may even get us jazzed—but once they get underway, the momentum just sort of fizzles. For every one step forward, you seem to take...
Win By Being the Best You Can Be
REVENGE. It sure makes for great movie fodder. After all, what can be better than Ricardo Montalbán (as Khan Noonien Singh in Star Trek II) purring “Revenge is a dish best served cold” to Kirk and crew as the faltering Enterprise faces near-certain doom? Good stuff...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
