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Lessons in Communication from the 4th of July
The Declaration of Independence shows us that the most effective communications include both facts and emotion.
Time to Take The Opportunity Blinders Off
Perusing the Web the other day, I found this quote: “…Opportunities! Every life is full of them. Every newspaper article is an opportunity. Every client is an opportunity. Every sermon is an opportunity. Every business transaction." Now that’s music to my ears! The...
Low Prices: Too Much of a Good Thing?
Prices seem to be on the rise again after a few years of holding steady following the economic collapse of 2008. From food prices, to entertainment, to fuel, to housing, to this and that, everything seems to be on the uptick. If you’re like me, you’re thinking, “How...
There’s No Marketing Silver Bullet
If there were such a thing as a marketing “silver bullet,” then I’d either need to find a different line of work—because everyone could do it—or I’d be super rich, because I’d be the keeper and dispenser of marketing’s secret sauce recipe. But marketing is not easy...
Unplug and Get Creative
I never know, week to week, from where the seeds of my next blog might come. Sometimes, something will catch my eye—a news article, TV show, chance encounter, LinkedIn post, or some other social media share. It’s all part of the creative process, and this week I’ve...
Are You Prepared for Success?
Be prepared. It’s one surefire way to improve your chances for success. Parents prepare. Teachers prepare. Students prepare. Chefs and shoppers prepare. Businesses and leaders prepare. Doctors and athletes prepare. Heck, “Be prepared” is even the Boy Scouts long-time...
Leading the Way
The notion of “leadership” seems to come up a lot these days, whether it’s in casual conversation, business discussions, the news, or politics. It’s a word that gets thrown around a lot, which got me to thinking that it’s probably not understood all that well … which...
Marketers Shouldn’t Be Complacent . . . But if It Ain’t Broke, Don’t Fix It!
As marketers, we’ve probably all faced one or more of these situations: We’re not converting Web traffic to sales No one’s subscribing to our email list Our free download just sits there with no suitors, like a wallflower at the high school dance We’re getting no...
Hopping on the Brand Wagon
A blog on the topic of personal branding seemed like a natural follow-up to last week’s “I Know My Brand … Do You Know Yours?” As I started to ponder what to write, I had the strangest sense of Déjà vu. Seems I’d touched on that subject a few years back, so why...
I Know My Brand . . . Do You Know Yours?
Feedback is how we know we are doing something right; it’s also how we know when we’re doing something wrong. Feedback is necessary. It’s how we improve our relationships and raise our golf (or in my case, volleyball) game to the next level; it’s also how we fine-tune...
Making the A-List
The calendar tells me it’s spring—though some of my northern and mid-western buddies might disagree—and the days are getting longer and warmer. Another true sign of spring is that the Major League baseball season is upon us (Go Dodgers!). For baseball fans across the...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
