INSIGHTS: KNOWLEDGE IS POWER.
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Smart Strategies for Maintaining Balance as Summer Ends
Tips for managing support work for current clients while also keeping the business development pipeline active.
New Tools, Same Fundamentals
Time and time again I am struck by how new technologies and new ways of communicating tend to make some of us think certain “old ways” of doing things are no longer useful, especially when it comes to marketing. Sure, the rotary phone and telegraph have gone the way...
Cold Calling Know How
Do you dread cold calling? Do you wonder if it’s just a waste of time? Don’t toss cold calling out of your marketing tool kit just yet. Even in this day of digital and social media, some traditional techniques never get old. When done right—when done with purpose,...
What Makes Your Brand Unique?
What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t,...
How Are Your Soft Skills?
More news watching this week got me to thinking about “soft skills.” You know what I mean—those “people” skills such as an ability to listen, to communicate, and be friendly, among other things. It seems no matter where I look, whether locally, nationally, or even the...
Relationships: Can’t We All Just Get Along?
Long time readers of this blog as well as newbies have probably figured out by now that relationships are important to me, whether we’re talking about business relationships, personal relationships, or something in-between. Relationships are intrinsic to human nature....
Are you likeable?
Most of us prefer to think that business is all about dollars and cents, profits and loss, but it isn’t. Business is about relationships, and more specifically about nurturing those relationships so that there’s something “in it” for all parties. Profit and loss are...
It Pays To Get Noticed
It seems like there are lots of folks out there who will pretty much do anything to get noticed. I’m thinking of the Paris Hiltons and the Kardashians of the world (though Paris has been “quiet” as of late), plus all those pseudo-celebrities filling out the casts of...
Time to Take The Opportunity Blinders Off
Perusing the Web the other day, I found this quote: “…Opportunities! Every life is full of them. Every newspaper article is an opportunity. Every client is an opportunity. Every sermon is an opportunity. Every business transaction." Now that’s music to my ears! The...
Low Prices: Too Much of a Good Thing?
Prices seem to be on the rise again after a few years of holding steady following the economic collapse of 2008. From food prices, to entertainment, to fuel, to housing, to this and that, everything seems to be on the uptick. If you’re like me, you’re thinking, “How...
There’s No Marketing Silver Bullet
If there were such a thing as a marketing “silver bullet,” then I’d either need to find a different line of work—because everyone could do it—or I’d be super rich, because I’d be the keeper and dispenser of marketing’s secret sauce recipe. But marketing is not easy...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
