INSIGHTS: KNOWLEDGE IS POWER.
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Think Twice: The Hidden Risks of Making Assumptions
We’re all guilty of making assumptions. They can be helpful, allowing us to anticipate and be proactive rather than reactive. However, assuming too much, even when we should know better, can lead to problems.
We’re Back: Sea Otter Bigger and Better than Ever
By all indicators, this year’s Sea Otter Classic in Monterey, CA was bigger and better than ever, with more exhibitors (400+), more sponsor banners (900+), and 8% growth in the number of athletes competing. As for the number of visitors/spectators, while the exact...
On the Road: Sea Otter Bound!
The King Monkey (aka me, Paul June) is on the road this week to the Sea Otter Classic in Monterey, California with Kim Merrill of Merrill Marketing/Communications, a full-service public relations agency specializing in branding, marketing, and communications...
Make Your Message So Clear Even a Visitor from Space Would Understand
So you’ve just landed on planet Earth from deep space, smack in the middle of the LA metro-plex, not far from Mel’s Diner. No, you haven’t decided to get back in your flying saucer immediately and beat a hasty retreat back to the home world (though I cant’t say I’d...
Are You Curious?
Writer, broadcaster, and "man of the arts" Arnold Edinborough once wrote, “Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.” Personally, I don’t believe curiosity killed the cat. I believe...
Artistic Elements & Industrial Design: Does Your Item Pass the Copyright Test?
Whether or not the design elements of cheerleader uniforms can be copyrighted might, at first glance, seem a bit inconsequential. After all, except for certain graphics, school/team colors, or stitch patterns, cheerleader outfits are all pretty much the same, aren’t...
Does Your Business Have “App” Appeal?
Having an App for your business is a near must these days. Large business or small, deploying an App fills essentially the same business need that Websites first began to fill 15 or so years ago by providing customers and prospects a digital space in which to interact...
Do Your Projects Suffer from Scope Creep?
Scope creep—the tendency of a project to grow beyond its original parameters—can happen to the best of us, often despite the best intentions of all involved. Scope creep can rear its head in virtually any aspect of our home or work lives: You stop off at the grocery...
Is Your Content Marketing Being Heard?
People are inundated with emails, tweets, likes, shares, posts, and more every minute of every hour of every day. Terabytes and petabytes of information course continuously through the arteries of the Internet. What comes after a petabyte (a million gigabytes), I...
Do Your Homework: Brand “Confusion” Can Be Costly
Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you...
Without a Plan, You Get Nowhere Fast
We don’t get far in life without a plan—some sort of roadmap to guide us from point A to point B and beyond. Sure, we might be able to get by in some areas of our lives without a plan—and I’m all for spontaneity—but, eventually, lacking a plan or a roadmap for the way...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
