Blog
Communication: Ain’t Nothing Like the Real Thing
Communication, by its very nature, is a two way street. Someone speaks and someone listens—well, hopefully someone listens—and then someone speaks again; or someone writes and someone responds, and so on. People also communicate non-verbally. A gesture here and a wink...
The Ripple Effect
If, like me, you've been skimming the headlines recently (online, of course) and ducking the constant barrage of what’s happening where and when—from the Trayvon Martin case and the Edward Snowden stare down, to D.C. politics as usual and the birth of a future...
You Don’t Have to Go It Alone
While the lone wolf, silent hero is certainly popular in movies, books, and TV these days, when it comes to real life few of us truly “go it alone.” Instead, we rely on networks of friends, family, co-workers—you name it—when the going is good and especially when the...
A “Work” in Progress
This past long holiday weekend, I couldn't help but contemplate the state of workplace America, especially as I strolled the beach, smartphone in one hand, sunscreen in the other, and visions of the next great volleyball match dancing in my head. Independence Day fell...
Just the Facts . . . and the Feelings
The Fourth of July is upon us. Without question, that means it’s time for baseball, barbeques, family and friend get-togethers, fireworks, parades . . . and for yours truly as much beach volleyball as these aging (ahem!) bones and muscles can stand. I like to think...
A Busy June — The Month That Was
As shout out to all who attended, organized, or otherwise participated in these fantastic events during the month of June. A good time was had by all!
Time for an Attitude Adjustment?
Catching the news these days (and it’s tough not to, between 24 x 7 cable news networks and ever-present Internet news feeds), it’s clear a lot of the newsmakers out there could use an attitude adjustment. From the stagnation that is Washington DC, to Russian...
2013 San Diego AMA AMY Awards
The entries submission deadline has come and gone, but you can still attend this “kick-ass cocktail kickoff and awards show” June 26, 2013 at the House of Blues, 1055 Fifth Avenue, Downtown, San Diego 92101. The 2013 San Diego AMA American Marketer of the Year (AMY)...
Is it Time to Redefine the Idea of “Target Audience?”
Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the...
Shoot to Cure HD!
Huntington's Disease Society of America-San Diego is putting on its 12th annual outdoor party “Shoot to Cure HD!” this Saturday, June 15 at Petco Park. Guests are treated to food and drinks from more than 20 of San Diego’s favorite eateries, tickets to the...
Bring on the Sunshine
Cap and gown ceremonies, bridal bouquets, and the telltale absence of school busses on the roads tells me it must be summer again . . . or at least we’re getting mighty close. Summer officially arrives on June 21 at 1:04 a.m. EDT, but already the days are long and...
Follow Up Those Leads
I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
