Blog
2013 San Diego AMA AMY Awards
The entries submission deadline has come and gone, but you can still attend this “kick-ass cocktail kickoff and awards show” June 26, 2013 at the House of Blues, 1055 Fifth Avenue, Downtown, San Diego 92101. The 2013 San Diego AMA American Marketer of the Year (AMY)...
Is it Time to Redefine the Idea of “Target Audience?”
Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the...
Shoot to Cure HD!
Huntington's Disease Society of America-San Diego is putting on its 12th annual outdoor party “Shoot to Cure HD!” this Saturday, June 15 at Petco Park. Guests are treated to food and drinks from more than 20 of San Diego’s favorite eateries, tickets to the...
Bring on the Sunshine
Cap and gown ceremonies, bridal bouquets, and the telltale absence of school busses on the roads tells me it must be summer again . . . or at least we’re getting mighty close. Summer officially arrives on June 21 at 1:04 a.m. EDT, but already the days are long and...
Follow Up Those Leads
I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of...
Placing Value on Feedback
On the heels of last week’s Blog about getting to know your customers better, and getting more comfortable asking them how they learn about, buy, and even use your products or services, I got to thinking “How do I incentivize my customers to give me feedback?”...
The Customer Knows Best, But Do You Know Your Customer?
Who are your customers? Do you know them, really . . . or do you just think you do. For most small- to medium-sized businesses, I’m betting on the latter, and here’s why: you would be amazed at how many times I’ve been asked to spearhead a marketing effort, or retool...
The Business Development Balancing Act
In some ways, life is all about balance. Day balances night, the ratio of men to women in the world is roughly 1:1, and when we eat too much or spend too much time in the recliner watching the TV, we try to balance it all out by exercising, eating right, taking walks...
Assume at Your Own Risk
Don’t Assume. How many times have we heard someone tell us that, whether it’s at home or on the job? There’s usually a second part to that saying, something about “When you assume, you make a (posterior section) out of you and me.” Seems like sound advice to me. To...
Social Media: Here to Stay
Watching the ups and downs of Facebook stock over the last year, got me to thinking, “Maybe this social media thing’s not all it’s cracked up to be.” Add in Apple’s recent tumble from numero uno company in the land, and I really started to wonder if we've experienced...
Disconnect Rx
We all need to disconnect at times from the day-to-day challenges of our business and personal lives, whether it’s for a planned vacation, an impromptu walk on a local nature trail or beach, watching your favorite sports team on the flat screen (Go Dodgers!), or...
No Time Like the Present: I Think It’s Time We Caught Up!
The life of an entrepreneur is never dull, especially for an entrepreneur looking to make the transition from self-employed back to full-time employment. That would be me. If I’ve piqued your interest, read on about what’s been going on with me personally and...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
