Blog
Digital Marketing is Redefining the Idea of “Target Audience”
(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is...
Going Social for Father’s Day
In case you’ve been living under a rock for the past month and need a reminder, Father's Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad's inventory of ties he shouldn't wear but probably...
Digital Marketing: Look Before You Leap to Boost Effectiveness
Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...
Give Legs to Your Brand Story with Digital Marketing
The transition away from what’s known as “traditional marketing”—what we, back in the day, simply called “marketing”—is accelerating. Newspapers and magazines large and small are forgoing print editions in favor of online versions; and even billboards are getting...
Monkeyz Matters: Let’s Catch Up!
Dear Barrel O’Monkeyz reader, I hope this blog finds you and yours in good health. It’s been some time since I wrote one of my infamous “Barrel O’Monkeyz Updates,” so I figured it was about time for this King Monkey to speak up. Man . . . where do I begin? It feels...
Do Your Landing Pages Make the Grade?
You’ve labored long and hard to get your search marketing right where you want it: You employed Search Engine Marketing (SEM) techniques by paying for clicks through Google AdWords to get your website front and center in the search results, gaining traction for...
Write Search Marketing Content for People, Not Computers
A common misconception about effective search marketing is that you need to pack your content full of keywords so search bots will take notice. Sure, your content needs to contain keywords and phrases your target buyers will use to find you, but not to the point...
Search and You Will Be Found
After a year of planning, strategizing, beta testing, kick-starting, and staying up round the clock to bounce ideas around with your product development team and creative folks, you’ve finally got a shiny new product that’s ready for public consumption. From your...
How Do You Know if Your Website Suffers from Performance Issues?
A lot has been said, written, and posted about Web analytics in recent years. Every website owner seems to understand that he or she needs to have web analytics in place—it’s part of practically every web-related sales pitch or digital marketing plan going—but there’s...
Is Your Website Sticky?
If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to...
Your Target Persona: Know Who You’re Talking To
When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a...
Website 101: Plan for Success
It’s 2016. Do you have a website? According to a 2015 Inc. Online article, more than half of small businesses do not! I find that number astounding, even a little hard to believe. Of course, what they consider a “small business” is quite broad. For example, one of the...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
