Blog
No Surprises: Get It In Writing
In all relationships, there are three truths: my truth (the truth as I see it); your truth (the truth from your perspective); and the “real truth” (something in-between your perspective and mine, which is probably much closer to reality). In personal relationships,...
Talking to Your Generation: How Consumers Respond to Marketing Content Differs Greatly by Generation
We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many...
Find Your Niche . . . and Scratch It
There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for...
Making the Case for Content Repurposing
If I had a dollar for every time I’ve seen a client’s eyes glaze over when I tell him or her that we’re going to be pushing out content—lots of content—on a weekly (or even more frequent) basis, I’d be a very rich man. No surprise there. Trying to wrap your mind...
Does Your Brand Have Influence?
Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the...
The Purpose Behind Your Brand: Why Are You In Business?
https://www.youtube.com/watch?v=kBfp1weWbPg WELCOME TO THE JUNGLE! It takes a team to achieve success and thrive in today’s busy world, and the Barrel O'Monkeyz team is filled with All Stars! Every so often, I like to highlight a member of the Barrel O'Monkeyz...
The Dos and Don’ts of Choosing Your WordPress Theme
I’m going to go out on a limb (because that’s what monkeyz do, you see) and guess that you and/or your website team aren’t in the habit of hand-coding your website’s HTML, PHP, or JavaScript on a daily basis—not unless you or they are in to that kind of thing. I’m...
Here’s How to Design the Right Logo for Your Business
If you’re a graphic designer or in the marketing biz, you’ve probably had a client or two ask, “How difficult can it be to design a logo?”—as though designing a logo is just an afterthought to whatever branding work you’re doing for them. No big deal. Designing a...
Maintain Your Marketing Momentum: Full Steam Ahead!
A good friend of mine, Frank Cowell of Elevator, recently wrote a blog about "The one thing that will Make or Break Your Marketing." Any guesses? Budget? Nope. Messaging? Nope. Creative? Nope. Those are all good guesses, and certainly each is critical to successful...
Mentoring: You Can’t Gift Someone A Future, But You Can Prepare Him or Her for It
Every now and then I use this blog space to highlight an individual or company that’s doing good work in the digital marketing, sales, or active lifestyle space, or that in some way is benefitting others through their expertise and ability to pay it forward. This is...
Does Your Blog Measure Up?
If you don’t yet have a blog, chances are you’ve thought of starting one, but just haven’t quite wrapped your brain around how it might be valuable to your business and brand-building efforts. If you do have a blog, congratulations, you’re part of the 53% of marketers...
Exceptional Times (and a Crowded Marketing Space) Call for Exceptional Content
I don't read Forbes regularly, but occasionally one of their articles catches my eye—especially if it's on a topic near and dear to my monkeyz heart. One such article I scoped out recently was 3 Content Marketing Trends That Will Rule 2018. The gist of this article is...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
