Cold Calling Know How

Do you dread cold calling? Do you wonder if it’s just a waste of time? Don’t toss cold calling out of your marketing tool kit just yet. Even in this day of digital and social media, some traditional techniques never get old. When done right—when done with purpose,...

What Makes Your Brand Unique?

What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t,...

How Are Your Soft Skills?

More news watching this week got me to thinking about “soft skills.” You know what I mean—those “people” skills such as an ability to listen, to communicate, and be friendly, among other things. It seems no matter where I look, whether locally, nationally, or even the...

Relationships: Can’t We All Just Get Along?

Long time readers of this blog as well as newbies have probably figured out by now that relationships are important to me, whether we’re talking about business relationships, personal relationships, or something in-between. Relationships are intrinsic to human nature....

Are you likeable?

Most of us prefer to think that business is all about dollars and cents, profits and loss, but it isn’t. Business is about relationships, and more specifically about nurturing those relationships so that there’s something “in it” for all parties. Profit and loss are...