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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

BOM Hits the Road for Networking Opportunities

I’m a firm believer that, tempting as it is, you simply can’t conduct all business from behind a desk or by phone or email. Sometimes you just have to get out and shake hands and meet people face-to-face. That’s why a few times each year this King Monkey hits the road to take advantage of…

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When You’re Not There, Who Does The Work?

I’ve written a lot in this blog about how every team needs to have a star performer—a certain someone who always seems to step up at just the right time with an extra effort to propel you and your efforts forward. While I firmly embrace the idea of a star performer, what happens to your…

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Employee Engagement Starts with Recruiting Talent Passionate about Your Company Brand

I was watching a rebroadcast of the History Channel’s Forged in Fire the other day. In what is perhaps the least likely idea for a hit reality show ever, four bladesmiths compete in timed rounds of a few hours to forge workable blades and handles from scratch. Most of the time, the contestants are part-time…

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No Surprises: Get It In Writing

In all relationships, there are three truths: my truth (the truth as I see it); your truth (the truth from your perspective); and the “real truth” (something in-between your perspective and mine, which is probably much closer to reality). In personal relationships, the hope is that the gap between one person’s truth and the other’s…

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Talking to Your Generation: How Consumers Respond to Marketing Content Differs Greatly by Generation

We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many experts agree there are seven learning styles that guide the way we…

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Find Your Niche . . . and Scratch It

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for family, friends, and all those relationships that…

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Making the Case for Content Repurposing

If I had a dollar for every time I’ve seen a client’s eyes glaze over when I tell him or her that we’re going to be pushing out content—lots of content—on a weekly (or even more frequent) basis, I’d be a very rich man. No surprise there. Trying to wrap your mind around the amount…

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Does Your Brand Have Influence?

Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the reach of social media makes connecting with and…

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The Dos and Don’ts of Choosing Your WordPress Theme

I’m going to go out on a limb (because that’s what monkeyz do, you see) and guess that you and/or your website team aren’t in the habit of hand-coding your website’s HTML, PHP, or JavaScript on a daily basis—not unless you or they are in to that kind of thing. I’m going to go even…

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Here’s How to Design the Right Logo for Your Business

If you’re a graphic designer or in the marketing biz, you’ve probably had a client or two ask, “How difficult can it be to design a logo?”—as though designing a logo is just an afterthought to whatever branding work you’re doing for them. No big deal. Designing a logo—the right logo for your business and…

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Maintain Your Marketing Momentum: Full Steam Ahead!

A good friend of mine, Frank Cowell of Elevator, recently wrote a blog about “The one thing that will Make or Break Your Marketing.” Any guesses? Budget? Nope. Messaging? Nope. Creative? Nope. Those are all good guesses, and certainly each is critical to successful marketing, but the thing that’s most important—the thing that most often…

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