Blogs

  You’ve labored long and hard to get your search marketing right where you want it: You employed Search Engine Marketing (SEM) techniques by paying for clicks through Google AdWords to get your website front and center in the search results, gaining traction for your new product. At the same time, you employed Search Engine…

A common misconception about effective search marketing is that you need to pack your content full of keywords so search bots will take notice. Sure, your content needs to contain keywords and phrases your target buyers will use to find you, but not to the point incoherence. What good will it do for a search…

After a year of planning, strategizing, beta testing, kick-starting, and staying up round the clock to bounce ideas around with your product development team and creative folks, you’ve finally got a shiny new product that’s ready for public consumption. From your perspective, it’s your best offering yet—the best snowboard, the best backpack for mobile entrepreneurs,…

A lot has been said, written, and posted about Web analytics in recent years. Every website owner seems to understand that he or she needs to have web analytics in place—it’s part of practically every web-related sales pitch or digital marketing plan going—but there’s a big difference between knowing you need something and knowing how…