Marketing is More than a Hunch

How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations...

Let’s Grow the Opportunity Pie

It’s State of the Union time again. Looking back over the past 12 months at the big picture, it’s hard to say much has changed other than dates on the calendar, a few faces here and there, and the size of the national debt. The economy has shown signs of recovery,...

I Had the Radio On, I Was Drivin’

There’s something about being on the road that gets my creative juices flowing. Tom Petty said it best in Runnin’ Down a Dream when he sang, “I felt so good, like anything was possible.” Indeed. Maybe it’s the mystery of not knowing what’s around the next bend...

Small Business: Do You Have the Right Stuff?

It’s still early in the new year and, like every January, hope springs eternal. With a clean slate, almost anything seems possible . . . a new job, a new career, a new home, new relationships, maybe even starting a new business. Despite the economic struggles of...

“Glass of Wine” Networking

Did you attend a work party over the holidays, or get together with co-workers or colleagues to ring in the New Year? If you did, chances are you did more than spread some holiday cheer. Whether you know it or not, you were “networking”—either creating relationships...