Blogs

The notion of “leadership” seems to come up a lot these days, whether it’s in casual conversation, business discussions, the news, or politics. It’s a word that gets thrown around a lot, which got me to thinking that it’s probably not understood all that well … which would explain a lot! Leadership is about getting…

As marketers, we’ve probably all faced one or more of these situations: We’re not converting Web traffic to sales No one’s subscribing to our email list Our free download just sits there with no suitors, like a wallflower at the high school dance We’re getting no takers on our offer of a free consult No…

A blog on the topic of personal branding seemed like a natural follow-up to last week’s “I Know My Brand … Do You Know Yours?” As I started to ponder what to write, I had the strangest sense of Déjà vu. Seems I’d touched on that subject a few years back, so why re-create the…

Feedback is how we know we are doing something right; it’s also how we know when we’re doing something wrong. Feedback is necessary. It’s how we improve our relationships and raise our golf (or in my case, volleyball) game to the next level; it’s also how we fine-tune our business offerings and hone our brands.…

The calendar tells me it’s spring—though some of my northern and mid-western buddies might disagree—and the days are getting longer and warmer. Another true sign of spring is that the Major League baseball season is upon us (Go Dodgers!). For baseball fans across the land, hope springs eternal and anything, at least for a week…