Think Outside the Box
Success used to hinge on your ability to demonstrate value to your prospects and customers. You had a product or service to deliver, a sales message, you advertised in local or regional media, and voila—if people liked what they saw or read, or heard positive things from a friend or family member, you had customers.…
Turning Lemons into Lemonade
There’s an old saying in Public Relations: “There’s no such thing as bad PR.” Now, I’m partial to positive attention, myself, but I have to admit if it wasn’t for negative PR, some folks would get no attention at all (especially celebrities). At the very least, it seems to keep them in the spotlight and…
Be Part of the Conversation
When it comes to search engine relevance and social media success online, content remains king. While the future of search results is ever-changing (check out this fascinating discussion of Facebook, Google, and the nature of relationship driven vs. numbers-driven SEO with two top tech entrepreneurs), one thing remains clear—to get noticed online, you need to…
Quick Hits from the King Monkey
Job Oportunity—Safe to say that 54,000 new private sector jobs a month isn’t likely to create a sense of economic euphoria anytime soon, but it’s sure better than negative job growth. As our economy sluggishly signals an overall upswing, the hemorrhaging seems to be over for the most part: companies are growing revenues and there…
Winning Combination: Strategy and Tactics
Many professional service firms package their services by aiming them at specific audiences or industries. These firms boast capabilities their customers or prospective customers lack, and the extra sets of hands necessary to deliver. Their calls-to-action are direct, tangible, something members of their respective target audiences can wrap their minds around: “We’ll build you a…
