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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Strategic Solutions for Financial and Legal Growth

The real VALUE of Referrals

Between you and me, referrals are the lifeblood of my business, the jungle juice. Without referrals, this King Monkey would seldom jump for joy. I suspect referrals are critical for your business too, especially if you work in the professional services space. Now, I wouldn’t be a good marketing guy if I told you referrals…

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UPDATE—Storm Clouds on the Horizon?

So right around the time last week’s post on “Cloud Computing” was hitting cyberspace, Sony’s PlayStation Network went down, followed closely by Amazon’s web services arm. (The latter two occurrences, totally unrelated to the former . . . really, I promise!) Now, Sony and Amazon are two giants of the cloud computing space. As of…

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Is Your Head in “The Cloud”?

If I read the tea leaves correctly (or is that banana fronds?), that big old desktop computer or high-powered laptop in your home or office—the one that’s packed with expensive software, hardware, and gigabytes of storage space—will soon be outmoded, as will all those storage CDs, DVDs, and productivity software suites that are stacked on…

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You Get What You Pay For

So you just pitched a project to a prospective client. You know you are one of several possibilities this client is looking at for their new campaign. You feel good about your proposal, especially your ability to meet the client’s goals and the metrics you’ve recommended to measure success. What’s got you most worried, though,…

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Don’t Sweat the Small Things

What a last week I’ve had, perhaps best summed up with one word (no not that one). The word I am thinking about is “hectic!” From personal commitments to professional pursuits to the unexpected passing of a dear friend (plus preparing to move residences), I felt like the Universe was trying to tell me something.…

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