Are You Planning for Success?
Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.
Language: It’s in the Way That You Use It
Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?
Does Your Content Give Consumers What They Want?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
Know Your Communication Style: Time, Place, and Audience Matter
The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.
Networking Remains Crucial to Career and Business Success
Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.
Is This the Year You Get Serious About Social Media?
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
Maintain Your Marketing Momentum: Full Steam Ahead!
A good friend of mine, Frank Cowell of Elevator, recently wrote a blog about “The one thing that will Make or Break Your Marketing.” Any guesses? Budget? Nope. Messaging? Nope. Creative? Nope. Those are all good guesses, and certainly each is critical to successful marketing, but the thing that’s most important—the thing that most often…
Build a Website that Grows Your Brand Fans & Your Business
Most websites serve as online showcases—virtual brochures detailing products and services offered, highlighting key members of company teams, and providing a platform for some sort of e-commerce. While that’s all well and good, business owners and marketers know deep down that their websites could (and should) be doing so much more, just as their competitors…
Are You Being Strategic?
“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…
