Blogs

Just because today’s technology gives you the ability to compete on a grand stage doesn’t mean you should. Are you better off being a big fish in a smaller pond?

When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.

Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.

What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

It occurred to me the other night as I was walking some friends who were over for dinner out to their awaiting Uber ride that summer is winding down. There was a little nip to the air and a shortness to the day that wasn’t there just a few weeks ago. Of course, this being…

Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of social media and digital marketing to both grow and…

(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people…

“The strength of the team is each individual member. The strength of each member is the team.” (Phil Jackson) In early 2009, Barrel O’ Monkeyz first reared its head in the digital jungle. Envisioned as a virtual agency, my dream was to use technology to bring together marketing, technical, web design, graphic design, and digital assets…

“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could…