by King Monkey | Jul 9, 2020 | Advertising, Blog Tips, Branding, Business Development, Digital Media, Marketing, Marketing Strategy
At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to...
by King Monkey | Jun 30, 2020 | Advertising, Blog Tips, Branding, Business Development, Digital Media, Marketing, Marketing Strategy
Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing...
by King Monkey | Sep 27, 2017 | Uncategorized
It occurred to me the other night as I was walking some friends who were over for dinner out to their awaiting Uber ride that summer is winding down. There was a little nip to the air and a shortness to the day that wasn’t there just a few weeks ago. Of course, this...
by King Monkey | Jul 20, 2016 | Business Development, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Social Media, Uncategorized
Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of...
by King Monkey | Jun 22, 2016 | Uncategorized
(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is...