Digital Marketing is Redefining the Idea of “Target Audience”
(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people…
The Three “P”s of Teamwork: People, Processes, and Place
“The strength of the team is each individual member. The strength of each member is the team.” (Phil Jackson) In early 2009, Barrel O’ Monkeyz first reared its head in the digital jungle. Envisioned as a virtual agency, my dream was to use technology to bring together marketing, technical, web design, graphic design, and digital assets…
Inbound Marketing: It All Adds Up
“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could…
Going Mobile
With December passing by in its usual blur—what with Holiday parties, gift shopping, year-end celebrations, year-end jitters (hey, it happens!), and general merriment—I got to thinking about how “mobile” everything has gotten these days. So what if I leave home without checking an online price to comparison shop? It’s no problem. Out comes my trusty…
