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CORE Kickstarter—Let’s Thunderclap It!
You’ve heard of crowdsourcing—using the Internet to amass support in the form of funding or information (hence the “crowd” part of the word). Now, with Thunderclap, you can engage in crowdspeaking—using the Internet to mass-share a single message or event by social media, flash mob-style. Thunderclap for #COREKickstarter The Barrel O’Monkeyz team has set up…

Monkeyz News: Kickstarter Campaign for New Mobile Edge CORE Gaming Backpack Is LIVE!
BREAKING NEWS—Mobile Edge today announced a Kickstarter campaign to support production of the CORE Gaming Backpack, the first in its new lineup of gaming products. The CORE Gaming Backpack was designed, prototyped, and tested by gamers for gamers to provide easy access, storage, and protection for an ever-expanding universe of gaming equipment including laptop models,…

Power On With CORE: Mobile Edge Kickstarter Aims to Change the Game
Every now and then, I like to showcase some of the great work the Barrel O’Monkeyz team is doing for our clients. This happens to be one of those times—plus it represents an opportunity for you, my faithful Monkeyz blog readers, to get in on the ground floor of something I happen to think is…

You’ve Got Intelligence, Now Do Something With It!
Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At a recent brainstorming session with my team to discuss strategies and tactics…

Artistic Elements & Industrial Design: Does Your Item Pass the Copyright Test?
Whether or not the design elements of cheerleader uniforms can be copyrighted might, at first glance, seem a bit inconsequential. After all, except for certain graphics, school/team colors, or stitch patterns, cheerleader outfits are all pretty much the same, aren’t they? Not so, says the United States Supreme Court, which recently ruled on a case…

Do Your Homework: Brand “Confusion” Can Be Costly
Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you interact with customers. What happens when your…

Explore the Emerging Virtual Reality/Augmented Reality Content Market
Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

Explore the Emerging Virtual Reality/Augmented Reality Content Market
Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

Showing Support for Active Lifestyle Entrepreneurs
Congratulations to the folks at DMOS Collective, whose Kickstarter campaign has gained over 180 backers and is officially “funded.” Good Stuff—and just in time for winter! DMOS is now ready to produce their first batch of kicker tool shovels—which are awesome for building kickers, but are also tough, supremely stow-able driveway shovels that won’t break…

Kicker Tool Finds An Eager and Receptive Audience
I love it when a plan comes together. I love it even more when that plan involves introducing an innovative product to the marketplace to an eager and receptive audience, willing to throw their support behind it. A little more than 10 days ago, I introduced the DMOS Collective Kickstarter Campaign (which I’ve been working…

DMOS Kicker Tool Kickstarter Has Launched
I’m thrilled to announce that the DMOS Kickstarter campaign for their patent-pending Kicker Tool™ shovelhead is underway! I’ve been hard at work with DMOS for the past year. As all my monkeyz business followers know, I’m passionate about anything outdoors, active . . . and fun. DMOS’s new Kicker Tool covers all those bases and more!…

Amazing New Kicker Tool for Skiers, Snowboarders & Mountain Bikers
I have been hard at work on the first crowd-funding campaign for DMOS Collective’s new Kicker Tool™ for skiers, snowboarders, and mountain bikers, which launches Monday, October 19. This is simply the best portable terrain jump tool ever created! Based in Jackson Hole, Wyoming, DMOS is passionate about creating pro-quality, portable terrain jump tools. DMOS grew out…