MONKEYZ BLOG

In all relationships, there are three truths: my truth (the truth as I see it); your truth (the truth from your perspective); and the “real truth” (something in-between your perspective and mine, which is probably much closer to reality). In personal relationships, the hope is that the gap between one person’s truth and the other’s…

We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many experts agree there are seven learning styles that guide the way we…

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for family, friends, and all those relationships that…

If I had a dollar for every time I’ve seen a client’s eyes glaze over when I tell him or her that we’re going to be pushing out content—lots of content—on a weekly (or even more frequent) basis, I’d be a very rich man. No surprise there. Trying to wrap your mind around the amount…

Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the reach of social media makes connecting with and…

I’m going to go out on a limb (because that’s what monkeyz do, you see) and guess that you and/or your website team aren’t in the habit of hand-coding your website’s HTML, PHP, or JavaScript on a daily basis—not unless you or they are in to that kind of thing. I’m going to go even…

If you’re a graphic designer or in the marketing biz, you’ve probably had a client or two ask, “How difficult can it be to design a logo?”—as though designing a logo is just an afterthought to whatever branding work you’re doing for them. No big deal. Designing a logo—the right logo for your business and…

A good friend of mine, Frank Cowell of Elevator, recently wrote a blog about “The one thing that will Make or Break Your Marketing.” Any guesses? Budget? Nope. Messaging? Nope. Creative? Nope. Those are all good guesses, and certainly each is critical to successful marketing, but the thing that’s most important—the thing that most often…

Every now and then I use this blog space to highlight an individual or company that’s doing good work in the digital marketing, sales, or active lifestyle space, or that in some way is benefitting others through their expertise and ability to pay it forward. This is one of those times. MIKE IRWIN, BOTTLE ROCKET…

If you don’t yet have a blog, chances are you’ve thought of starting one, but just haven’t quite wrapped your brain around how it might be valuable to your business and brand-building efforts. If you do have a blog, congratulations, you’re part of the 53% of marketers who use blogging as their top content marketing…

I don’t read Forbes regularly, but occasionally one of their articles catches my eye—especially if it’s on a topic near and dear to my monkeyz heart. One such article I scoped out recently was 3 Content Marketing Trends That Will Rule 2018. The gist of this article is that there’s a glut of content out…

For most of us—even us more “seasoned” monkeyz—it’s tough to remember a time when social media wasn’t front and center to our lives. The reality, of course, is that social media as we know and practice it nowadays is a relative newcomer.  LinkedIn became part of the social landscape in 2003; Facebook came on to…

The ability to communicate effectively is vital to success in life, both at home and in the workplace. Effective communication requires the ability to convey information verbally or in writing clearly and concisely so that your audience—whether it’s an individual, a roomful of people, or a faceless and nameless audience of thousands—absorbs and understands what…

Your brand is not just a clever logo, a catchy slogan, and what you say about yourself. Your brand—whether you’re an individual or large corporation—is how you act and behave and are perceived by consumers. It’s a story about you, your business, and your customers—a it’s built on hard work, offering great products and services…

Most websites serve as online showcases—virtual brochures detailing products and services offered, highlighting key members of company teams, and providing a platform for some sort of e-commerce. While that’s all well and good, business owners and marketers know deep down that their websites could (and should) be doing so much more, just as their competitors…