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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

Paul June - On the Road in 2024

On the Road Again: Adventures in Business, Family, and Loving the Dodgers’ Moves

The last six months have been a colorful blend of business, family milestones, and general sports fervor (go Dodgers!). Like George Bailey, from ‘It’s a Wonderful Life,’ I am the richest man in town for a lot of reasons…

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Analytics: Know Thy Customer Through Technology

Analytics: Know Thy Customer Through Technology

Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.

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Is Your Content Hitting the Mark?

Is Your Content Hitting the Mark?

What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?

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Secret of Creativity

Here’s the Secret of Creativity

What makes us creative? Can creativity be taught? The main ingredient necessary for creativity to flourish—from success at work or at home is . . .

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Make Things Happen

When Opportunity Knocks, Are You Ready for Action?

Many great ideas simply shrivel on the vine. Building a strategy to support your great idea is the key to bettering your odds for success.

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Bring Great Ideas to Life with Strategy

Bring Great Ideas to Life with Strategy

Many great ideas simply shrivel on the vine. Building a strategy to support your great idea is the key to bettering your odds for success.

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BOM Are You Planning for Success

Are You Planning for Success?

Guesswork and worry are huge energy drains. Imagine what removing those drains through planning would do for your life, your business, and your career.

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It's in the Way That You Use Words

Language: It’s in the Way That You Use It

Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?

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Does Your Content Give Consumers What They Want?

Does Your Content Give Consumers What They Want?

The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?

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Know Your Communication Style: Time, Place, and Audience Matter

Know Your Communication Style: Time, Place, and Audience Matter

The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.

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Networking Remains Crucial to Career and Business Success

Networking Remains Crucial to Career and Business Success

Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.

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Is This the Year You Get Serious About Social Media?

Is This the Year You Get Serious About Social Media?

Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.

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