Blogs

Everyone likes to play the word association game. For example, if I say “dog,” you might say “cat” or “poodle” or “Fido.” If I say “monkey,” you might say “banana” or “chimp” or “primate.” So let’s start this week’s blog by playing what I call the “Brand Association” game. I’ll mention a top brand below…

With 3 out of 4 marketers across the globe prioritizing inbound marketing as their primary approach to marketing these days, more than ever your marketing success relies greatly on the development of high quality content—and lots of it. Whether it’s in written form, audio (podcasts), video, or a combination of all three, without a ready…

Do you know what success looks like for your new project, product launch, sales/marketing campaign, or branding/re-branding efforts? Courtesy of Merriam Webster, the standard definition of success goes something like this: “the degree or measure of succeeding; a favorable or desired outcome; the attainment of wealth, favor, or eminence; or one that succeeds.” As you…

Keeping with the theme of planning now that summer has “officially” turned to fall, I thought it would be interesting to take a peek at some aspects of building a website. It seems that (and I kid you not) as recently as 2015 more than half of all small businesses did NOT have websites! While…

It occurred to me the other night as I was walking some friends who were over for dinner out to their awaiting Uber ride that summer is winding down. There was a little nip to the air and a shortness to the day that wasn’t there just a few weeks ago. Of course, this being…

Hey everyone, King Monkey here, over at Barrel O’ Monkeyz the whole Monkeyz crew wishes you a happy week as we approach hump day. Today is the beginning of August and we couldn’t be more excited because that means only one week until the launch of our new Kickstarter campaign. After a long day at…

Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you interact with customers. What happens when your…

We don’t get far in life without a plan—some sort of roadmap to guide us from point A to point B and beyond. Sure, we might be able to get by in some areas of our lives without a plan—and I’m all for spontaneity—but, eventually, lacking a plan or a roadmap for the way forward…

As I write this, Oroville Dam in northern California is still in crisis mode, but hasn’t been breached. Hopefully it will not  . . . and prayers go out to all in the potential path of destruction. As I’ve been watching the news and catching updates on my favorite feeds the last few days, it’s…

“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…

The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the green energizing, purifying, as though the area is undergoing…

How do you know when a prospective customer is a “real” prospect and not just someone who’s too nice or too embarrassed to say “no” or someone who’s so indecisive he or she will never say “yes”? Think about the time and effort you’d save and the resources you could reallocate, if you could only…