Strong Strategy + Strong Tactics = Social Media Success
We all know the famous refrain from the movie, Field of Dreams—“If you build it, they will come.” What worked for Kevin Costner’s character, though, won’t necessarily work for your social media goals. Establishing a presence on your favorite social networking site, such as Facebook or LinkedIn or Twitter, doesn’t guarantee anyone will come calling,…
What I Found by Getting Lost
I moved a few weeks back. I’m still in California, but it’s a new town and new digs. I felt disoriented at first, like a fish out of water (or is that ‘monkey out of the jungle?’), even though I had email, social media, IM, and texting to keep me in touch with friends and…
The real VALUE of Referrals
Between you and me, referrals are the lifeblood of my business, the jungle juice. Without referrals, this King Monkey would seldom jump for joy. I suspect referrals are critical for your business too, especially if you work in the professional services space. Now, I wouldn’t be a good marketing guy if I told you referrals…
UPDATE—Storm Clouds on the Horizon?
So right around the time last week’s post on “Cloud Computing” was hitting cyberspace, Sony’s PlayStation Network went down, followed closely by Amazon’s web services arm. (The latter two occurrences, totally unrelated to the former . . . really, I promise!) Now, Sony and Amazon are two giants of the cloud computing space. As of…
Is Your Head in “The Cloud”?
If I read the tea leaves correctly (or is that banana fronds?), that big old desktop computer or high-powered laptop in your home or office—the one that’s packed with expensive software, hardware, and gigabytes of storage space—will soon be outmoded, as will all those storage CDs, DVDs, and productivity software suites that are stacked on…
You Get What You Pay For
So you just pitched a project to a prospective client. You know you are one of several possibilities this client is looking at for their new campaign. You feel good about your proposal, especially your ability to meet the client’s goals and the metrics you’ve recommended to measure success. What’s got you most worried, though,…
Don’t Sweat the Small Things
What a last week I’ve had, perhaps best summed up with one word (no not that one). The word I am thinking about is “hectic!” From personal commitments to professional pursuits to the unexpected passing of a dear friend (plus preparing to move residences), I felt like the Universe was trying to tell me something.…
Time is Money
So you’re sitting at home or in the office minding your own business, catching up on the latest blog post from yours truly, eyes riveted to your computer monitor, when your inbox chime sounds. You’ve got email, so you check it out. There, buried among a friend’s latest Facebook post, a meeting confirmation, and about…
Surviving and Thriving
Mardi Gras has come and gone. There was lots of celebrating leading up to Fat Tuesday, followed by what many call “Trash Wednesday” (which is actually “Ash Wednesday”), the inevitable and much dreaded “day after.” While Mardi Gras is popularly depicted as a time for parades, balls, and widespread partying, at its roots, Mardi Gras…
Business Face-to-face: The Business Forum Networking Expo
Social media definitely occupies and important place in the business world. Where else can fans rave about your products and services, and tell hundreds of their friends—all in one easy motion, as simple as clicking a “like” or share button and then typing a few well-chosen words? It’s the basis for creating buzz about your…
Apples To Apples: Will You be Upgrading to an Ipad2?
The new iPad2 is all good stuff, no doubt, and it paves the way for continued improvements to a product already near and dear to millions . . . but is it enough?
Don’t Lose Sight of Your Number One Fans
Here are some observations straight from the King Monkey, high in the jungle canopy after attending four tradeshows in six weeks has left me sick as a dog. (“Sleep? Who needs sleep? I’ll sleep when I’m dead. Well, maybe I could use a little rest . . .”) Business success has always been and will…