You’ve Got Intelligence, Now Do Something With It!
Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At a recent brainstorming session with my team to discuss strategies and tactics…
Give Your Mother’s Day Celebration a Digital Boost
Does writing about social media in a Mother’s Day blog mean I’ve completely surrendered to the digital age? Perhaps. But is that such a bad thing? These are the times in which we live, after all. I was recently in a brainstorming session with my team. The topic of old school versus new school approaches…
Let’s Be Positive: Why Would You Want to be Anything Else?
Being positive broadens the mind and unburdens the soul. It leads to more creativity, greater resiliency, and rampant innovation—all those things near and dear to Barrel O’Monkeyz staff, clients, and colleagues. Where do you rate yourself personally and professionally on the positivity meter? Positivity also leads to big time benefits to your physical health and…
We’re Back: Sea Otter Bigger and Better than Ever
By all indicators, this year’s Sea Otter Classic in Monterey, CA was bigger and better than ever, with more exhibitors (400+), more sponsor banners (900+), and 8% growth in the number of athletes competing. As for the number of visitors/spectators, while the exact total isn’t available yet, the main parking area held 1,000 more vehicles…
On the Road: Sea Otter Bound!
The King Monkey (aka me, Paul June) is on the road this week to the Sea Otter Classic in Monterey, California with Kim Merrill of Merrill Marketing/Communications, a full-service public relations agency specializing in branding, marketing, and communications consulting. The Sea Otter Classic is “A Celebration of Cycling” for families, cycling enthusiasts, racers, and everything…
Make Your Message So Clear Even a Visitor from Space Would Understand
So you’ve just landed on planet Earth from deep space, smack in the middle of the LA metro-plex, not far from Mel’s Diner. No, you haven’t decided to get back in your flying saucer immediately and beat a hasty retreat back to the home world (though I cant’t say I’d blame you if you did).…
Are You Curious?
Writer, broadcaster, and “man of the arts” Arnold Edinborough once wrote, “Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.” Personally, I don’t believe curiosity killed the cat. I believe curiosity is good for us, whether we’re feline, simian, or…
Artistic Elements & Industrial Design: Does Your Item Pass the Copyright Test?
Whether or not the design elements of cheerleader uniforms can be copyrighted might, at first glance, seem a bit inconsequential. After all, except for certain graphics, school/team colors, or stitch patterns, cheerleader outfits are all pretty much the same, aren’t they? Not so, says the United States Supreme Court, which recently ruled on a case…
Does Your Business Have “App” Appeal?
Having an App for your business is a near must these days. Large business or small, deploying an App fills essentially the same business need that Websites first began to fill 15 or so years ago by providing customers and prospects a digital space in which to interact with your brand. In other words, if…
Do Your Projects Suffer from Scope Creep?
Scope creep—the tendency of a project to grow beyond its original parameters—can happen to the best of us, often despite the best intentions of all involved. Scope creep can rear its head in virtually any aspect of our home or work lives: You stop off at the grocery store for “only” a couple of items…
Is Your Content Marketing Being Heard?
People are inundated with emails, tweets, likes, shares, posts, and more every minute of every hour of every day. Terabytes and petabytes of information course continuously through the arteries of the Internet. What comes after a petabyte (a million gigabytes), I don’t know, but I am sure we’ll all find out soon enough. With all…
Do Your Homework: Brand “Confusion” Can Be Costly
Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you interact with customers. What happens when your…
