Without a Plan, You Get Nowhere Fast
We don’t get far in life without a plan—some sort of roadmap to guide us from point A to point B and beyond. Sure, we might be able to get by in some areas of our lives without a plan—and I’m all for spontaneity—but, eventually, lacking a plan or a roadmap for the way forward…
Do Your Business Foundations Provide Solid Footing?
As I write this, Oroville Dam in northern California is still in crisis mode, but hasn’t been breached. Hopefully it will not . . . and prayers go out to all in the potential path of destruction. As I’ve been watching the news and catching updates on my favorite feeds the last few days, it’s…
Are You Being Strategic?
“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…
You May Have to Narrow Your Market to Expand Opportunities
The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the green energizing, purifying, as though the area is undergoing…
Making “Discovery” Connections
How do you know when a prospective customer is a “real” prospect and not just someone who’s too nice or too embarrassed to say “no” or someone who’s so indecisive he or she will never say “yes”? Think about the time and effort you’d save and the resources you could reallocate, if you could only…
Stop Suffering from Social Media Envy
When it comes to Social Media networks, size does matter. Of course, you want a quality audience that’s genuinely interested in your brand and what you have to say, and interested in sharing news about your brand with others, but you also want numbers—BIG numbers. Telling 10 of the most interested and loyal fans all…
The Facts of Life (Insurance)
Let’s face it, for everyone reading this blog your days living large in the jungle canopy and hanging out with your monkey friends and family will, inevitably, come to an end. Sad but true. We only get to be monkeyz on God’s green Earth for so long. I know. This is not a very cheery…
