Blogs

Your online presence is often the first impression potential customers have of your brand. Is your website up to the task? What about your social media pages? Let’s explore …

The pressure for businesses of all sizes to stand out and succeed is immense these days. To succeed, you need a marketing partner that combines creativity, consistency, and adaptability.

Virtual meetings are all around us, but the human touch of in-person interactions is irreplaceable. Let’s explore how balancing the convenience of virtual meetings with the depth of face-to-face connections builds trust and fosters strong client relationships.

The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.

Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.

Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.

The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the green energizing, purifying, as though the area is undergoing…

It seems like there are lots of folks out there who will pretty much do anything to get noticed. I’m thinking of the Paris Hiltons and the Kardashians of the world (though Paris has been “quiet” as of late), plus all those pseudo-celebrities filling out the casts of the dozens of reality shows dominating our…

If there were such a thing as a marketing “silver bullet,” then I’d either need to find a different line of work—because everyone could do it—or I’d be super rich, because I’d be the keeper and dispenser of marketing’s secret sauce recipe. But marketing is not easy and automatic. It’s much more than a press…

How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations of friends and co-workers? What about…

Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people we most want to be our customers/clients,…

I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of the time never following up on it. If you were…