
Restart Essential: Your Public Relations Strategy
At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Restart Essential: Your Digital Marketing Strategy
Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

Restart Essential: 11 Social Media Best Practices
Now that businesses are reopening and the economy is seeing a bit of a bounce back, it’s time to revisit those crucial elements of your business growth strategy. Needless to say, how you utilize social media should be chief among your marketing tactics when it comes to engaging customers and reaching out to potential new ones. In…

Restart Essential: What Shape is Your Website In?
Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to buy product, arrange services, or get information. IS YOUR WEBSITE UP TO…

How Can You Make A Difference?
Not everyone can march. Not everyone can lead. But we CAN all do our part. Listen. Learn. Speak up. Every day our thoughts and actions contribute to the ripples in life’s pond. What we say and do really does matter, now and for future generations. The team at BoM stands in solidarity with the victims…

Don’t Let Analysis-Paralysis Stop You in Your Tracks
In the best of all worlds, for every decision we make and every action we take we would have sufficient time to consider every angle, think through all scenarios, and answer every “what if” question that comes to mind. We don’t live in such a world. In business, especially, success often depends on the ability…

Put Down Time to Work for Your Business
Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them for trying to make the best of a…

When There’s a Will, There’s a Way: Connect Virtually for Work and Play
The most successful companies are those best able to adapt to rapid change in the marketplace. It goes without saying that the last few weeks have seen a whirlwind of upheavals across the globe on numerous personal and professional fronts due to the COVID-19 pandemic. On the business side of things, supply chains, design chains,…

In Trying Times, Should You Speed Up or Slow Down Your Marketing?
It’s safe to say that none of us could have foreseen the events of recent weeks as the world grapples with containing the COVID-19 pandemic. Here in the United States, schools, places of worship, and many businesses are shuttered as people shelter in place hoping to avoid infection, including this monkey who is fortunate enough…

This St. Pat’s Day You Could Win A Free Consult with Barrel O’Monkeyz
In the spirit of St. Patrick’s Day, Barrel O’Monkeyz is running a special promotion now through March 17 where you could win a free one-hour, one-on-one “beverage” meeting with either the King Monkey himself, Paul June, or BOM’s Account Executive Dina Daglas. This would be a great opportunity for you to explore questions about digital…

You Got My Attention, Now What?
Companies spend a lot of time and money to get just the right look for their logo, website, and sales materials. The thinking is that by picking the right graphic, color, or design, you’ll capture the attention of your target customers and they’ll be unable to look away. If only it were that easy. It’s…

Keep Your Messaging Simple, Smart, and People-Friendly
At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a way that appeals emotionally to customers and prospects. These are not…