Blogs

I was in a local big box store over the weekend. There in the seasonal aisle section what did I see? There were Halloween decorations, costumes, and candy by the bagful . . . and amazingly there were also lots and lots of Christmas decorations, ranging from lighted trees to bows and ribbons. Really, in…

We’ve all been there: meetings that are at conceivably the worst times possible, lack focus, just seem to go on endlessly with little to show for progress, or tend to become forums for self-aggrandizement. It’s Monday morning and someone had the bright idea to kick off the week with an early morning meeting. So-and-so, who…

It’s post-Labor Day, which means it’s time to put the summer vacation plans in the rear mirror and look ahead to Fall and beyond. For many of us, it also means it’s time to “get back at it” school-wise, business-wise and even career-wise after the summer doldrums, what with family vacations, schools being out, and…

Do you LEAP before you LOOK? Chance are you don’t . . . and chances are you wouldn’t buy a new car or home or invest money without first doing your homework. Why then do many agencies start with “how” a thing is going to be done before first fully understanding what it is you…

Are you operating at your full sales potential? Business Development is all about identifying the right target audience for your product or service and building strong relationships to understand and meet client needs. In Business Development parlance, we know this as the “Sales Funnel.” Into your “Sales Funnel” go all your prospects—and through relationship building,…

What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t, it should.) Your brand represents…