The Business Development Funnel
Are you operating at your full sales potential? Business Development is all about identifying the right target audience for your product or service and building strong relationships to understand and meet client needs. In Business Development parlance, we know this as the “Sales Funnel.” Into your “Sales Funnel” go all your prospects—and through relationship building,…
What Makes Your Brand Unique?
What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t, it should.) Your brand represents…
