Blogs

The tools may change over the years, but the fundamentals of brand building do not. Your brand story depends on giving your customers reasons to believe you can deliver. Nowadays it’s easier than ever to get your message out there. Let’s take a look at a blog from a few years back for some proven…

I’ll be the first to admit it, I like to game. I may not be as proficient as some of the younger gamers out there, but for a “seasoned” individual, I do pretty well. Have controller, will travel! Not surprisingly, summer is a popular time for gaming. The days are longer and warmer, so everyone…

To me, summer seems to be a more appropriate time to start thinking more about self-care. We tend to be more active. People are taking vacations. Farm stands and grocery stores are loaded with fresh veggies and fruit. If ever there’s a time to be more health conscious, summer would seem to be it. Of…

I’ve written before about the importance of keeping your foot on the marketing pedal during so-called “off-peak” times of year, such as over the Winter holidays and during the summer. The motto of the article to follow is “Don’t disappear just because you think your customers have (because they haven’t).” Keep Your Marketing Efforts Going…

Happy 4th of July everyone! I hope you get to spend time with loved ones enjoying an awesome backyard cookout, family get-together, or maybe even a full-on videogaming adventure with friends across the miles (trust me, it’s a thing). I wanted to share these tips for enjoying the holiday from Mobile Edge, leading designer and…

Sometimes it’s interesting to look back over a certain span of time to see how much things have changed or how much they’ve stayed the same. The United States turns 247 years old on July 4. That’s ancient in people terms, but quite young for a country. What have we learned in our nearly 250…

Summer is a time for travel and vacations, but that doesn’t mean your marketing efforts should take a timeout. While you and your staff are recharging body, mind, and spirit with a little summertime R&R, there are plenty of things you can do over the next several months to ensure your business growth efforts don’t…

Science Tells Us Luck is Real – and We Help to Create It! Fresh on the heels of a 2020 that most of us would rather forget, writing about “luck” might seem like an odd topic. But, with St. Patrick’s Day fast approaching, the subject of luck is bound to come up in conversation. In…

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…

These days, most hospitality and service-related businesses are struggling to stay afloat. With everyone essentially in the same boat, what can you do to set yourself apart? What’s the secret to success? There’s really no secret at all. Much of your success still depends on the basic business concept of providing EXCELLENT customer service. What…

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…