Blogs
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Does Your Brand Have Lasting Power?
Successful brands evolve with changes in the marketplace when new technologies, trends, and ways of doing business emerge. Does your brand have that kind of lasting power?
Language: It’s in the Way That You Use It
Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?
Does Your Content Give Consumers What They Want?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
Know Your Communication Style: Time, Place, and Audience Matter
The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.
Striving, Surviving, and Thriving Through COVID and Post-COVID
It’s been a while—at least around the start of COVID—since I reached out with an update. I’m glad to report that both the June household and Barrel O’Monkeyz is striving, surviving, and thriving!
Going Social for Father’s Day
Father’s Day is coming right up. How do you honor your dad, whether he’s still with us or not, for the role he has played in your life? A few years back I wrote a blog honoring all dads out there. I was going to write another for this year, but I figured “if it…
In Times of Uncertainty, Brands Must Be More than Fair Weather Friends
When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…
Keep Your Messaging Simple, Smart, and People-Friendly
At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a way that appeals emotionally to customers and prospects. These are not…
In the Brand Multi-Verse, Your Story is What Makes You Stand Out from the Crowd
Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world where all “features” are equal, what makes one product…
Give Them Reasons to Believe in Your Brand
You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award Winner! Mobile Edge’s new CORE Gaming Backpack has been named 2017 VIP Award Winner…
Appreciative Inquiry: Asking About What You Do Best
It’s five years from. Like “Monkeyz Van Winkle” (Rip’s better looking, simian forebear) you wake up from a long sleep. The world around you has changed. You’ve changed. Your business has changed. CORE GAMING BACKPACK KICKSTARTER The Ultimate Gift for Gamers, the ‘Core’ Gaming Backpack is a Great Gift for Travelers, Busy Professionals, and Students…
Does Your Marketing Have Influence?
It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…
