Blogs

People are inundated with emails, tweets, likes, shares, posts, and more every minute of every hour of every day. Terabytes and petabytes of information course continuously through the arteries of the Internet. What comes after a petabyte (a million gigabytes), I don’t know, but I am sure we’ll all find out soon enough. With all…

With arguably one of the most contentious presidential elections in recent memory just passed and its aftermath still unfolding, Thanksgiving, and the rapidly approaching frenzy of Christmas, Hanukkah, and assorted other December holidays, it’s amazing that anybody has managed to get any work done at all over the last few months. Factor in the normal…

It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…

Marketers are always striving to engage consumers. It’s what we do. Through advertising, PR, direct mail, social media, special events—you name it—our goal is to expose audiences to your brand, tell them your brand story, and engage said audience in the process of buying, selling, and talking about your product or service. Now, emerging technology…

I get asked all the time where I came up with the name “Barrel O’Monkeyz.” I’ve always been intrigued by monkeys. They always seem to be having fun. Monkeys make me laugh. And that’s a big part of who I am . . . and the kind of organization I wanted my company to be.…

Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of social media and digital marketing to both grow and…

In case you’ve been living under a rock for the past month and need a reminder, Father’s Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad’s inventory of ties he shouldn’t wear but probably will. To all the Dads…

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d be surprised. Many digital marketers are more about selling tactics—aka “services”—rather than selling what…

When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a successful connection? Far too often I see business development and marketing types launch…

Goals are important. They are what drive us and give direction to our lives. Goals help us lose weight, get fit, finish household chores, climb mountains, buy houses, ask that special someone out on a date, have kids, work harder so we can make more money to buy the things we want, etc. In business,…

It’s that time of year again, crunch time for getting a gift for that special “someone” in your life. If you’ve been tardy in hitting the mall or ordering online, or simply slept through Black Friday and Cyber Monday, worry not. You’re not quite at the two-minute warning (yet) but you are getting close! Members…

Entrepreneurs often suffer from an “I can do it all myself” mindset. It comes with the territory. They act as their own CEOs, accountants, administrative assistants, marketing leaders, sales reps, technical support specialists, travel agents, etc. You name it; most entrepreneurs are proverbial “jacks-of-all-trades.” Is this how you run your business, or even your household?…