Blogs

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for family, friends, and all those relationships that…

There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or that are sponsored, the reality is nowadays it’s getting harder to get search…

Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on Inbound Marketing campaigns than on outbound. 84% of small businesses…

The age of the virtual consumer is here. Through the power of whatever device we happen to be holding and using at a given moment, we can buy something, sell something, make an appointment, cancel one, leave a message, search for something (even if we’re not quite sure what it is), “listen” to and identify…

Are you one of those business owners or managers that dares to question the norm? Do you wonder about changing things up in the workplace because you’re not convinced that doing things the same way you’ve always done them is good for business, employee morale, or productivity? Ultimately as owner, CEO, or manager you’re the…

In Star Trek lore, a “disruptor” is a Klingon weapon that, as its name suggests, “disrupts” a target’s cell structure, either inflicting heavy damage to said target or vaporizing it. In business, though, disruption doesn’t relate to inflicting mortal wounds, but rather to shaking up the status quo. And while the Klingons rarely won the…

You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award Winner! Mobile Edge’s new CORE Gaming Backpack has been named 2017 VIP Award Winner…

Memorial Day is in the rear-view mirror, which means summer weather is about to hit and vacation “season” soon will be in full swing, including for yours truly and the Monkeyz staff. It’s an annual rite that’s good for the body, mind, and spirit—and good for recharging the batteries so you’re in tip-top fighting shape…

Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At a recent brainstorming session with my team to discuss strategies and tactics…

So you’ve just landed on planet Earth from deep space, smack in the middle of the LA metro-plex, not far from Mel’s Diner. No, you haven’t decided to get back in your flying saucer immediately and beat a hasty retreat back to the home world (though I cant’t say I’d blame you if you did).…

Having an App for your business is a near must these days. Large business or small, deploying an App fills essentially the same business need that Websites first began to fill 15 or so years ago by providing customers and prospects a digital space in which to interact with your brand. In other words, if…

Scope creep—the tendency of a project to grow beyond its original parameters—can happen to the best of us, often despite the best intentions of all involved. Scope creep can rear its head in virtually any aspect of our home or work lives: You stop off at the grocery store for “only” a couple of items…